Conversational marketing is a quite recent strategy for interacting with customers through natural, human-like conversations, using chatbots, messaging apps, and other forms of artificial intelligence (AI) technology to engage with customers in real-time. The goal of conversational marketing is to create personalized and engaging customer experiences by providing quick and relevant responses to customer inquiries […]...

Highly Personalized Content Speaking of the term, Highly Personalized Content refers to the content that is tailored to the individual preferences and interests of a particular user, and is generated using a variety of methods, such as analyzing user data to determine their interests, using machine learning algorithms to predict what content a user may […]...

Many people may feel lost when you try to explain to them the differences between ABS and ABM, because it would seem quite alike in many sides of the process and in the final goal for both as well. In the next lines, we will try to define each process simply, briefly, and comprehensively at […]...