Highly Personalized Content Speaking of the term, Highly Personalized Content refers to the content that is tailored to the individual preferences and interests of a particular user, and is generated using a variety of methods, such as analyzing user data to determine their interests, using machine learning algorithms to predict what content a user may […]...

Many people may feel lost when you try to explain to them the differences between ABS and ABM, because it would seem quite alike in many sides of the process and in the final goal for both as well. In the next lines, we will try to define each process simply, briefly, and comprehensively at […]...

M&M’S New Packaging Case Study The 82-year-old brand M&M’S has recently made a fuss with a new candy pack featuring an all-female set of characters, including its newest addition “Purple”, who is a singer with lace-up boots instead of the high heel, and has a confident personality. As stated by the brand, the limited edition all-female pack […]...