Despite the fact that numerous digital marketing strategies would exist, it will all always fall under one of only two categories: organic or inorganic/paid, no third option is out there. To be able to determine when to utilize one over the other, and how to leverage both in a successful integrated marketing campaign, let us […]...

“Data is Gold” is one of the new idioms ruling the modern world, especially if you are in an industry whose main asset is DATA, and whether you admit it or not, we assure you that every action you take online, every search you make, every website you visit, and every social media platform you […]...

Attributable to dealing with a day-to-day changing world, that has its influence on every aspect of life, data analytics has become a vital factor in helping recognize the audience and enabling companies to make strategic decisions by understanding how customers behave, what products/services sell better, where to target customers, and why to spend in some […]...